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• Purpose of collection and use of personal data

• Offer you all functions of the Websites (https://www.tagheuer.com/kr/ko/);
• Allow the correct execution of all functions of the Websites;
• Personalize your use of the Websites as well as enhance the Websites and all of its functions;
• Interact with you and answer any of your questions or remarks, including by notifying you of any changes in relation to our services and/or products;
• Answer as well as fulfil any contract with you, especially in relation to any products that you may have purchased or otherwise received, in particular through our customer service for repairs;
• Manage your membership and/or client account, including on our online shop to pass and/or manage any order, especially in order to offer you the best customer service and provide you with any information that you may request;
• Provide you with excellent customer service and information that you may request in our legitimate interests to improve our service to you;
• Proceed to anti-fraud and blacklist management for any case in which a person has been implicated in fraud regarding our products, services or trademarks, essentially in view of allowing, modifying or refusing that person’s access to services or products as well any entry into a contact with TAG Heuer, and to communicate with and defend TAG Heuer’s rights before state authorities;
• Take all required measures in relation to your online transactions, especially to prevent fraud and payment defaults.

• ^* The purposes only applicable to the e-commerce service (including, for example, (i) offer you all functions of the Websites, and (ii) allow the correct execution of all functions of the Websites) will be effective and applicable from 2026 (the effective date to be notified later) when Tag Heuer Korea will be a provider of the online (e-commerce) service, and data controller for the processing of personal data of the online (e-commerce) business and its customers.

• Personal data to be collected and used

• Title, name (first name and last name), email address, password, (if provided) country of location
• (For purchase) phone number, address, payment details, nationality, purchase record
• (For online) cookie information

• Period of retention and use

• Until your account remains effective, 10 years from the purchase date, or during the statutory period to store the personal data.

You have the right to refuse the collection and use of personal data. However, such refusal may limit the use of Tag Heuer service, such as joining as a member, and making online and offline purchases via your account.